WHY DELIVERABLE BASED PRICING ?

Fair pricing and efficient delivery.
Means agencies can attract and retain the best talent.

BUY ROLES & TIME

Static

Annual scope of work.

Retainer-based agreements.

Ad hoc and lengthy.

SOW process and fee

negotiations.

Inflexible and unrelated.

SOW rarely referred to post-

approval. Unrelated to reality.

Hard to measure.

Unclear SLAs and no clear link 

to ROI.

REWARDS INEFFICIENCY

BUY DELIVERABLES

Dynamic. Agil

Annual SOW and project work. 

Output-based agreements.

Defined process.

Agency resources negotiated

and in place quickly.

Flexible and nimble.

Quick SOW process.  

Faster go to market.

Measurable value.

Defined pricing, clear

deliverables, KPIs and timing.

REWARDS EFFICIENCY

Today
BUY ROLES & TIME

Static

Annual scope of work.

Retainer-based agreements.

Ad hoc and lengthy.

SOW process and fee

negotiations.

Inflexible and unrelated.

SOW rarely referred to post-

approval. Unrelated to reality.

Hard to measure.

Unclear SLAs and no clear link to ROI.

REWARDS INEFFICIENCY

Tomorrow
BUY DELIVERABLES

Dynamic. Agil

Annual SOW and project work. Output-based agreements.

Defined process.

Agency resources negotiated

and in place quickly.

Flexible and nimble.

Quick SOW process.  

Faster go to market.

Measurable value.

Defined pricing, clear

deliverables, KPIs and timing.

REWARDS EFFICIENCY

For decades, agency talent has been sold byway of time-based fees. That talent delivers tasks – and those tasks are deliverables.

Scope creates a link between what’s being delivered by an agency and the fee being charged. It helps advertisers and agencies to swiftly transition to a deliverable-based pricing (DBP) model.

DBP rewards agencies for the value of the work they deliver and the results that work contributes towards.

It keeps both parties focused on the outcome rather than on labour-based negotiations that have no direct connection with what work is being delivered.